Consultancy & Support

Consultancy can help in many ways, ranging from planning and branding your scheme, integrating it within your overall Fundraising strategy, helping with the implementation and communication and then further down the line with fine-tuning and improvement.

MuchLoved partner with a number of fundraising consultants with expertise in In Memoriam Fundraising to offer you the widest possible choice of support options so that you can best align the needs of your charity and work within your available budget.

Many of our consultancy partners offer special discounts or trial offers to MuchLoved clients, so please do ask them!

John Grain Associates – Tribute Fund Implementation & Development

John Grain Associates Limited is a specialist fundraising consultancy that puts cause and client first. We offer strategic consultancy, fresh creative that works, detailed research and insightful analysis with specialist knowledge of legacies, In-memoriam and Tribute funds.

John has worked in fundraising for more than 16 Years and has held senior fundraising roles within a number of major charities including Oxfam, Practical Action and Habitat for Humanity International. An expert direct marketer, John is widely known as a leading authority on donor retention strategy, stewardship and In-Memoriam Giving.

Bluefrog Ltd - Fundraising Agency offering legacy and in-memory specialisation

Bluefrog Limited works exclusively with charities, we have a natural affinity with their aims and we know how important their supporters are to them. We want to inspire as many people as possible to make supporting good causes an important part of their life. Our strengths are in traditional direct fundraising (largely DM) integrated with online, F2F, D2D and DRTV. Our client base is extensive and our technical achievements to generate online income and donor retention are award winning.

We have a specialisation in the field of legacies and can offer full integration of online tribute funds into a wider in-memory offer, including stewardship. For more information contact Hugh Stockhill at

Achieve Consultants – Tribute Fund Implementation & Development

We offer an extensive range of services to not-for-profit organisations, from strategic and business planning to fundraising advice, support, training and development. Achieve is run by Gill Jolly, a charity professional with over 25 years experience and having an extensive and proven track record in fundraising and in particular raising funds in memory.

Purple Vision – Donor Marketing, Management & Database Integration

The leading relationship marketing consultancy for voluntary organisations in the UK. We provide professional advice and hands-on support in a range of fundraising and marketing disciplines including In Memoriam Fundraising donor management and database integration.

Cruse Bereavement Care – Bereavement Care Training Courses for Fundraisers

Cruse run one-day Training Workshops ideal for helping fundraisers who can otherwise find themselves feeling apprehensive when dealing with a bereaved supporter. These workshops help build confidence and help make a caring and professional response, which can significantly enhance the quality of Tribute Fund service given and improve donor relationships. For more information please contact