Fundraising in Memory is the UK's leading Tribute Fund service and is operated by MuchLoved, the online memorial charity. Fundraising in Memory offers you the best memorial website functionality alongside low cost donation processing - a complete Tribute Fund service at a considerably lower cost than you can achieve in-house or through other providers.

Key Benefits

Offering your supporters a formal Tribute Fund scheme will increase your in-memory income both in the short run and the long run. By fully recognising and celebrating this unique motivation for giving you will improve bereavement after-care and strengthen and lengthen your supporter relationships. As well as additional monetary donations you will benefit from increased awareness of your brand, volunteering and most likely future legacy pledges.


Offer first class Memorial Websites or Living Tributes to your supporters as a home for their Tribute Funds. MuchLoved Tributes are beautiful and feature-rich websites enhanced by over 10 years of continuous development. They offer collaboration for friends and family, theming and styling, they support video, music and slideshow uploads from within a range of remembrance & commemoration sections to allow the creation of truly personal and unique tributes.

See more with examples in Tributes


Every Tribute has a sophisticated events fundraising centre so that friends and family can see and get actively involved with supporting the fund. All donations are processed in a secure transaction environment developed in partnership with the Charities Aid Foundation (CAF); this includes extensive reporting and a fully automatic gift-aid reclaim service so that your organisation can maximise in-memory donations.

See more with examples in Fundraising


We understand how important branding is and our 'Optimum' service gives you the ability to apply your branding across all points of access. The platform will feature your content copy, graphics, fonts, colours, images and weblinks. Your bespoke Remembrance Garden will highlight your fundraisers, Tributes carry your brand whilst customised donation pages and thank you emails help you to establish your initial relationships with new donors. You can even offer the service from within your own web domain or via our API.

See more details and examples in Branding

Management Tools

At the core of the service is your Partner Area which provides you with real-time controls to administer your scheme including creating and managing funds and events. There are also flexible reporting tools that enable you to track, collect and export your donor information with complete financial breakdowns and a full audit-trail. All provided in a secure environment with a host of other related resources including email notification alerts.

See more with examples in Management Tools


We offer 2 levels of service. 'Basic' for our core in-memory donation processing service, and 'Optimum', for our enhanced Tribute Fund service complete with intensive branding, bespoke designs and extended functionality. Both services offer hugely economical in-memory donation processing at a considerably lower cost than you can achieve in-house or with other services.

See more details in Costs


Hear the thoughts and views of leading legacy and in-memoriam fundraising coordinators on our Tribute Fund service, featuring a wide range of charity and hospice clients.

To hear their thoughts see Clients


We offer a full selection of resources to support your in memory fundraising activity, including designer-ready Tribute Fund templates, a bank of suggested copy and graphics for use in various media, and a host of practical advice to help your organisation plan, launch and grow your Tribute Fund scheme.

To view the resources see Info Centre


The enhanced online facilities provided by MuchLoved, together with their ethos and service, form the basis of a very successful, close partnership.

Stephen May, Marketing Manager Legacies & Tribute Funds, MND Association

MuchLoved is simply a wonderfully appropriate and thoughtful service, perfectly designed to be of real help to bereaved people who wish to commemorate their loved ones with a tribute.

Kate Burchill, In Memory and Tribute Fund Officer, Princess Alice Hospice

The amazing functionality and management tools provided by the MuchLoved platform have been an essential part of our Tribute Fund success.

Anna Wall, Legacy and In Memory Manager, Prostate Cancer UK